Millions of people play World of Warcraft, but games are something we’re all going to be engaging in more and more over the coming years — online and in the real world. So argues Seth Priebatsch, of SCVNGR, in his TED Talk about the about the “game layer” that’s coalescing around us. He shows you how games have the power to influence behavior to a scary degree (with four examples of game dynamics that do just that), and suggests we think seriously about how we establish this framework and how it’s going to be controlled.
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